With decades of hands-on experience in public media, and a strong passion for its mission, Peter Dominowski is poised to make a significant and positive impact on U:SA and its affiliate stations.
Dominowski was an award-winning program director at WMFE, Orlando, and WFMT, Chicago. He is a co-founder of PRPD, and of the Morning Edition Grad School (MEGS) workshops.
In his 9-year tenure as President/General Manager at Northeast Indiana Public Radio, Peter wrote grants resulting in over 1 million in revenue, obtained PPP loans and forgiveness, established a podcast production unit to reach new listeners, increased web usage over 100%, and managed eight consecutive fiscal years with balanced budgets.
As President of Market Trends Research & Consulting, Peter designed, conducted, and reported on over 600 focus group and survey research projects for clients including BBC World Service, CPB, NPR, and over 100 public media stations. The U:SA Board is especially excited to have Peter apply his research background to provide new benchmark data on various aspects of university/institutional licensee management.
“Public media’s history is one of challenges presented, and challenges met,” Dominowski said. “I have confidence that the high value of our services to listeners and viewers, combined with the talent and creativity of public media professionals, will help us to sustain and grow the essential programming we provide to all Americans.”
U:SA Board President, Kerry Swanson, KUOW, said, “Peter’s demonstrated commitment to the mission and core values of public media along with his experience as a general manager, VP of development, program director, trainer, and researcher make him a valuable resource for stations.”
Dominowski’s Executive Director position begins October 23, and over the next few weeks he will be working closely with retiring Executive Director, Virginia Dambach to provide a seamless transition.
Dambach, who served as Executive Director for 4 ½ years, will be remembered for her ability to problem-solve with station managers, facilitate robust discussions at various national gatherings, and for working tirelessly with NPR to assure that institutional licensees had access to PPP funds during the Covid epidemic; and once language was in place, for assisting stations in navigating the application, approval, and loan forgiveness processes required by licensees, banks, and federal agencies.
Please join the Board in welcoming Peter as our Executive Director.