U:SA presented this webinar with Deb Ashmore from CDP focused on fundraising trends in public media for 2025. The presentation highlighted significant growth in new donors and high-dollar giving, particularly driven by digital channels and online donations, though growth rates have begun to decline.
University licensees showed particularly strong performance with 44% revenue increase and 85% growth in high-dollar donors ($1,000+), though this created significant stewardship challenges for small teams managing major donor relationships.
The discussion addressed how stations can focus on retention strategies moving forward, with particular attention to younger donor demographics (Gen X, Millennials, and Gen Z) who increasingly prefer digital giving channels over traditional methods like direct mail and pledge drives.
VIEW THE WEBINAR →
Passcode: 5Z!iKTm%