This is a time when public media must express its value decisively at every opportunity.
Join The University Station Alliance as we introduce the Return-on-Investment Dashboard. This new analysis tool – customized for each station – demonstrates the value of public media to licensees and other stakeholders using multiple quantitative datapoints.
Information in the ROI Dashboard includes:
- The financial return-on-investment a university receives from its investment in public media
- The public service value a university receives from its public media stationThe total amount of community service a station provides to their region (hint: it’s probably much larger than you think)
Presenter: Peter Dominowski, Executive Director, University Station Alliance