The webinar focused on how fundraising at university stations compares to overall system trends, on the challenges faced by public media fundraising programs, including steep declines in new donor acquisition and revenue, and the importance of sustaining gifts.
The discussion also covered the relationship between university licensees and their respective universities, the impact of Passport on member acquisition, and the importance of sustainer donors. The speakers emphasized the need to explore non-traditional support models, and utilize AI-powered tools for fundraising, while encouraging stations to get involved with the National Reference File for benchmarking data.
Presenters from CDP:
- Michal Heiplik, President & CEO
- Deb Ashmore, Analytics Strategist
U:SA Moderator
- Peter Dominowski, Executive Director, U:SA
The Passcode for the webinar is: HgDr6%4h