With so many new technologies and platforms our media world continues to evolve. And people seem to be listening, watching and engaging in more ways every day. The opportunity to better serve through multiple media platforms has been embraced by stations across the country. Many have success stories to tell but managing content across multiple platforms for ongoing meaningful impact can be a challenge.
Kit Jensen and Jerry Wareham pioneered the establishment of the multiple media public service organization ideastream in Cleveland. It began with public radio station WCPN and public television station WVIZ and ultimately consolidated eight programs and organizations that had previously been separately managed.
Join us to learn how they approached the questions of “Why, What and How” to manage content across multiple media platforms in the development of ideastream.
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