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Linking public broadcasting stations and their university partners since 2001

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The Cost of Doing Business: Quantifying Worth

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FROM OUR MEMBERS

"Thank you for all you do to support pubradio managers. When Linda Carr pulled a handful of us together on a cold wintry day in Springfield, Missouri way back in 2001, we never realized what a valuable and important entity the University Station Alliance would be! "
Regina Dean, GM, WUOT, Knoxville, TN

“U:SA is a high-value affiliation for KUOW, evidenced most recently by the great seminars on PPP Loans. I really appreciate all that you do!”
Caryn Mathes, CEO, KUOW, Seattle, WA

FEATURED MEMBER RESOURCES

Quantitative Worth Analysis Available
Do you know how much you’re worth to your licensee in terms of promotion and public relations? Unless you’ve completed the QWA process in the past year, you may be undervaluing your services. One mid-western station who last completed the process in 2014 found they had increased their value from 4.2 million to 9.7 million! There has not been a better time to tackle the one page Quantitative Worth Analysis worksheet. Read more.

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“…a line of communication must be opened between public broadcasting and the academic arena.” Linda Carr, founding executive director, 1993

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