University Station Alliance

Linking public broadcasting stations and their university partners since 2001

Sample Job Description: General Manager

This is a description of a staff Job at [LICENSEE], NOT a Job Opening Announcement. Look for Current Job Openings and then Apply Online or use [LICENSEE]’s Staff JobFinder to be notified of vacancies for jobs of interest to you.

The following statements are intended to describe the general nature and level of work being performed. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of personnel so classified.


Under limited supervision, provides leadership and direction for radio broadcasting programs and operations in order to serve the public and to comply with all applicable rules and regulations.


  1. Oversees the day-to-day programs and operations activities of a radio broadcast facility.
  2. Establishes and implements short- and long-range organizational goals, objectives, policies, and operating procedures; monitors and evaluates program effectiveness; effects changes required for improvement.
  3. Develops and implements total program and production efforts, including acquisition, schedule development, proposal writing, creation of production projects, and contract negotiations; directs the production process.
  4. Oversees the supervision of personnel, which includes work allocation, training, and problem resolution; evaluates performance and makes recommendations for personnel actions; motivates employees to achieve peak productivity and performance.
  5. Represents the organization at various community and/or business meetings; promotes existing and new programs and/or policies.
  6. Develops annual operating budgets and provides fiscal direction to the unit.
  7. Ensures compliance with university policies and mandates of local, state, and federal agencies, including the Federal Communications Commission.
  8. Oversees funding and marketing programs and activities; develops and implements strategies for generating revenues for the station through on-air, underwriting, direct mail, grant proposals, and other means.
  9. Develops and implements initiatives to expand audience services, improve facilities, and update broadcasting technology.
  10. Develops and maintains an operational technical system which effectively coordinates the scheduling of facilities necessary to carry out the on-air operation of the station and production of programs.
  11. Develops and implements research activities related to program design and scheduling and audience analysis.
  12. Performs miscellaneous job-related duties as assigned.


Bachelor’s degree with 5 to 7 years experience directly related to the duties and responsibilities specified.


  • Knowledge of contracts and grants preparation and management.
  • Ability to supervise and train staff, including organizing, prioritizing, and scheduling work assignments.
  • Knowledge of radio broadcasting operations, methods, techniques, facilities and equipment.
  • Ability to foster a cooperative work environment.
  • Employee development and performance management skills.
  • Ability to plan and evaluate programs.
  • Knowledge of marketing strategies, processes, and available resources.
  • Knowledge of faculty and/or staff hiring procedures.
  • Skill in examining and re-engineering operations and procedures, formulating policy, and developing and implementing new strategies and procedures.
  • Ability to utilize advertising and/or sales promotion techniques.
  • Knowledge of federal and state financial regulations.
  • Ability to investigate and analyze information and to draw conclusions.
  • Knowledge of laws, regulations, methods, and techniques in area of specialty.
  • Strong interpersonal and communication skills and the ability to work effectively with a wide range of constituencies in a diverse community.
  • Knowledge of current and developing trends in broadcast technology, methodology, and techniques.
  • Ability to maintain, develop, and/or modify systems, techniques and procedures for the scheduling broadcast programming.
  • Knowledge of budgeting, cost estimating, and fiscal management principles and procedures.


  • Work is normally performed in a typical interior/office work environment.
  • No or very limited physical effort required.
  • No or very limited exposure to physical risk.

The [LICENSEE] provides all training required by OSHA to ensure employee safety.