KPLU informs, entertains, and educates the public to increase knowledge of the world, appreciation of the arts, and understanding of the human condition.
In realizing this mission and in harmony with the mission of its licensee, Pacific Lutheran University,
KPLU presents the highest quality public radio programming; KPLU responds to the public and serves community needs;
KPLU serves all of its constituents equally with prompt, courteous attention;
KPLU fosters a professional work environment which encourages creativity, mutual respect and personal growth;
KPLU adapts to improvements in technology which enhance the quality of its products and services;
KPLU pursues funding partnerships that maintain the station’s integrity and promote long-term financial stability.