University Affiliation ID's
In August, 2000, university licensees on the PubRadio ListServ were asked to provide information about on-air identifiers which indicate their affiliation with their licensee. The following are the responses, in alphabetical order by state. Many thanks to the dozens of station managers who responded.
KNAU identifies itself as "A Public Service of Northern Arizona University" each and every hour, every day immediately following our legal ID that lists our five stations. Other information about KNAU on-air mentions of NAU can be found in the Strengthening Your Station/University Relationship article in the U:SA website "Resource" section.
One of the on-air identifiers we use includes our university affiliation. It reads: "You're listening to (legal ID), listener-supported radio from Humboldt State University."
We don't use any pre-taped reads, everything's live. As this rotates with other versions of the legal ID, it probably airs 4 or 5 times a day. The primary positioning statement ("Diverse Public Radio") probably airs 30 times a day.
We identify our radio and TV stations at least once per hour as "a service of Southern Illinois University Carbondale". Most of these are pre-recorded, though we still have a few occasions when live announcers are in the control room and read these announcement live. We are now including the same tag line in all of radio's print advertising. I don't know if the TV manager is planning to follow suit, but I suspect he will soon enough.
Here at WBAA our live tag line to our station ID's is "Listener Supported Public Radio from Purdue."
Here at University of Northern Iowa (UNI) we use the call letters KUNI. This goes a long way to establishing the identity of the University. However, about 6 times per day we also say "KUNI, A Broadcast Service of the University of Northern Iowa." As an aside, our "positioning statement" is "...KUNI .. where your support makes the difference."
Our legal IDs generally refer to our broadcasts as originating from "...the campus of Kirkwood Community College." The College receives about 5 no-charge announcements per day that take the form of underwriting announcements. They are live reads, so as not to stick out from other spots we run. Here's an example: "KCCK receives operational and technical support from KIRKWOOD COMMUNITY COLLEGE. For more information on Kirkwood's credit classes and community education offerings, you may call 398-5517. Kirkwood * Learning for Your Lifetime"
There are several different scripts, and if there is a concert or event on-campus they would like to promote, we'll put that in there as well. At this time, we do not total flight values and send affidavits, but I certainly could if I needed to.
We use "a listener supported service of the University of Iowa" and add that tag where ever there is time to do it in normal avails. It is usually read by each person on the board, unless some shifts are pre-recorded to cover vacation. We document each use and report number of mentions to UI each quarter and its underwriting equivalent value.
For years we would tag our IDs with "public radio from Hutchinson Community College." This took up a valuable positioning statement spot, and they didn't seem to feel they got much. Last year we were 20 years old, so we replaced that with, "celebrating our 20th birthday" In a whole year no one noticed. I proposed to them that we start doing straight underwriting announcements for them. I met with the Presidents' Council and we created about 40 different ideas they wanted to promote. We have gotten good response and for the first time they feel like they're getting something good.
Live and recorded formats, "this is the voice of Kansas State University, KKSU, Manhattan, Kansas."
In our legal ID at the top of each hour we say "...great music and NPR news from Eastern Kentucky University." That phrase is also used at other times during the day, at the announcer's discretion. We also air "underwriting credits" for the university several times a day (usually twice per daypart, depending on avails). Here's a sample: "Programming on WEKU is made possible, in part, by Eastern Kentucky University and the Department of Health Education...training health teachers to teach the principles of personal and community health in our school systems. For information...859-622-1142." We have a bunch of different ones highlighting different departments and programs.
WMKY indentifies Morehead State University in our positioning statement: "WMKY, Morehead State's Public Radio to the Mountains." We also use "Programming on WMKY is underwritten in part by Morehead State University." This is run at least twice daily.
Here at WUKY, we tie UK in with our legal ID. It's read at the top of every hour. "University of Kentucky Public Radio, 91.3 , WUKY, Lexington." Also, our logo incorporates the UK logo. You can see it at our websitehttp://wuky.uky.edu/
"You're listening to the Red River Radio Network, a community supported service of LSU in Shreveport." I removed the stations and the translator from the translator to keep it short and simple for you. It's heard at the top of each hour during automation and read live by our announcers during the day.
"You're listening to the WUMB Public Radio Network, a public service of the University of Massachusetts Boston." - The announcement runs once an hour.
We are a Non-commercial PRI affiliated station that broadcasts from a university campus in Southwest Michigan. The university is Andrews University owned and operated by the Seventh-day Adventist Church, so obviously we aren't affiliated with a public college or university. Our board president for Andrews Broadcasting Corporation is also the president of the university. That's just to give you a little bit of the background. Our legal ID reads: "From the campus of Andrews University, this is 90.7 FM, WAUS Berrien Springs, South Bend."
KUFM at The University of Montana includes our affiliation with UM during our translator announcement. The announcement begins "You're listening to Montana Public Radio, a public service of The University of Montana..." The announcement runs three times a day.
"This is KUNV, Las Vegas, a community service of UNLV."
We ID by saying "You're listening to WWFM - The Classical Network, A Regional Service of Mercer County Community College." In addition, at midnight we do a full ID of all stations, locations, frequency, power and studio location "on the campus of Mercer County Community College, Trenton, NJ." Since we now stream on the internet, we are changing our ID to a Worldwide Service. The network is made up of 13 stations throughout NJ, PA, & CO.
We identify both on radio and tv with the following type of language. "This is KENW-TV, Portales, NM, we're coming to you from the Broadcast Center at Eastern New Mexico University in Portales, NM". We use some variations on this theme, such as: "From the Broadcast Center at Eastern NM University, this is KENW-FM, Portales, NM, at 89.5 MHz and KMTH-FM, Maljamar, NM, at 98.7 MHz." or "This is Public Radio for Eastern New Mexico and West Texas, (call signs), we're coming to you from the Broadcast Center at Eastern NM University."
Our's is a live read liner read once every other hour. "Jazz88, WAER is licensed to Syracuse University"
We use "...listener supported radio from Miami University, WMUB, Oxford."
"A broadcast service of Antioch University" is read live over the air 3-4 times a day (sometimes less), as part of the legal, in the following context: "You're listening to 91 point-3, WYSO, Yellow Springs, Dayton, Springfield. A broadcast service of Antioch University. We're your source for NPR and more." The other times we simply say: "You're listening to 91-point-3, WYSO, Yellow Springs, Dayton, Springfield. Your source for NPR and more."
Here are a couple of year's worth of statements. All are pre-recorded with music beds. The first ones are broken down by funding source. The second ones are combination announcements with several funding sources combined into the same announcement. We also include the university in every top-of-the-hour ID.
UNIVERSITY FUNDING ONLY:
COLLEGE OF CONTINUING EDUCATION (OUR PARENT ORGANIZATION):
The way we handle our public association with our university is by including a standard line in all of our legal station breaks (not the informal breaks elsewhere in the hour). Our standard break line is: "You're listening to [the Classics and News Service] of Southern Oregon University's Jefferson Public Radio, [call letters/city of license of stations being ID'd inserted here]". We have three separate program services and the service name (Rhythm and News, News and Information or Classics and News] is inserted as appropriate and have used this system for about ten years.
We actually proposed this ID arrangement to the University rather than their asking for it. We calculate the value of the station ID association to the University at about $250,000 a year were we to sell comparable announcements to another party - a figure of which the University is aware.
Traditionally, we've rotated these phrases throughout our IDs: "This is University of Tennessee Public Radio, WUOT, Knoxville 91.9 FM" and " ... listener-supported public radio from the University of TN....." "...UT public radio...." also, we frequently use UT in our weather announcements, "Currently, it's 78 degrees with light rain on the UT campus...." Our listening area covers such a large geographic area that it helps "pinpoint" weather conditions for our listeners. We do have recorded spots, but each announcer has the option of running the taped spots or going "live. I'd guess that 75% of the time the announcers go live…it's at their discretion.
We use "Listener supported radio from the campus of Texas A&M University, KAMU FM, College Station/Bryan" as our official ID. We use a combination of taped and live announcements throughout the day on the hour. While we may not use that exact announcement, it is usually some form of it.
We use, as a live read in all cases-- "Listener-supported radio from the University of Houston". Always part of our on-the-hour ID, and elsewhere adlib.