Producing Features about your University Licensee
In May, 2003, a colleague asked if there are any university-licensed public radio stations that are producing a weekly or monthly feature about their university licensee and if so, how is it working? Following are the responses that were posted publicly to the U:SA Listserv.
- For almost 20 years WXXX has produced "University Concert Hall", a 26-week series of taped performances from the Music School, etc. which has been a good fit with our classical music format. But that's the only "regular" university featured series we broadcast. University faculty are sometimes guests on the monthly call-in public affairs program and are used by the news department as sources when appropriate, etc. From time to time, some faculty and departments have requested "their show", but usually when they find out what all is involved in the kind of quality NPR-style program they envision, they just "fade away"!!
- I do a daily feature M-F on KXXX on the history of the university entitled Through the Years. It's two minutes long and discusses important moments in the school's history, alumni, faculty, staff and students who have done newsworthy things in the past, important visitors to campus and just some interesting facts. I discuss the good and the bad from the students helping out farmers who had been kicked off their land during the depression to the riots on campus during the 60's. I try to be as date specific as I can. It's a pretty cool program. I have been doing the program for more than five years now, and from it, I produce a calendar that we use as a premium during our fall pledge drive.
- WXXX Radio does a daily talk show on AM and we regularly invite the President (and occasionally other officials) to be a guest on the Open Line program. On the FM station we do a program entitled Music from XXX University, since the format is classical music. On TV we do a regular program entitled Viewpoint on which official occasionally appear. We do, however, cover women's basketball, men's hockey and baseball on the AM station. On the evening version of Open Line, a daily talk show, we do a weekly program in cooperation with the Ag School and another with the Business School. We also cover all the commencement programs and offer a half hour version of each commencement on TV. Those are most of the regular University programs.
- WXXX Radio produces a weekly "Research Minute" (literally 60 seconds long) feature about the various current faculty research projects. It's scheduled to air a few times a week, and is written by the university PR department; we have one of our announcers voice the copy. We also record the main commencement address, and rebroadcast the night after commencement in one of our public affairs slots -- the university publicizes the broadcast in their commencement booklet. We also regularly invite university faculty and staff as guests on our weekly public affairs show.